
Media Awareness Network Congratulates Concerned Children's Advertisers for 20 Years of Service and the Launch of Long Live Kids Phase III
Concerned Children's Advertisers (CCA) are celebrating both their 20th anniversary and the launch of Long Live Kids Phase III, the final installment of their healthy, active living initiative. The celebration was marked with the launch of the new media literacy public service announcement "Media Monkey" and a supporting educational microsite.
The Media Monkey campaign is a result of collaboration with Media Awareness Network and CCA. The purpose of the campaign is to teach tweens to develop self confidence regarding their body image and to make smart media choices.
CCA's microsite

Helping Kids Cope with Media Coverage of Traumatic Events
The intense media coverage that accompanies traumatic events, such as the recent earthquake in Haiti, can be very disturbing for children and teens. Certain young people are particularly vulnerable and some can be seriously distressed simply by watching TV replays of such events. Check out Media Awareness Network’s Tip Sheet on how to help kids cope with media coverage of traumatic events.

Safer Internet Day
is an annual event, held this year on February 9th, which is observed in nations around the world. This year’s theme is “Think Before You Click.” To mark this day we are providing links to MNet resources that teachers and parents can use to children and youth adopt ethical and responsible online habits.
A Gold Medal is Worth its Weight in Endorsements
Athletes from around the world will be in Vancouver this February for the 2010 Winter Olympic Games, competing out of a love for the sport and craving only a spot on the podium. But there's more than Olympic gold at stake – athletes who return home with a medal can earn big bucks through endorsement deals with companies wanting to use their names and images to market products. Check out Media Awareness Network’s teachable moment on the Olympics and endorsement deals.
Media Education In Canada
Want to know the curricular outcomes for media literacy in your province or territory? Looking for lessons that support these outcomes? MNet has prepared comprehensive curriculum charts for Grades K-12 that highlight media education outcome requirements in each province and territory, and paired them with supporting MNet resources. Access them by region.
Overview | British Columbia | Alberta | Saskatchewan
Manitoba | Ontario | Quebec | New Brunswick
Nova Scotia | P.E.I. | Newfoundland and Labrador
Nunavut | Northwest Territories | Yukon